John Madalon

Consulting Partner

Founder & CEO of Aperity, a business intelligence software company. Over 20 years of experience in brand analytics across consumer goods industries including tobacco, spirits, pet foods, and pharmaceuticals. Early pioneer in retail segmentation models at British American Tobacco. Recognized as an Analytical Innovator by IBM. Holds a B.S. in Decision Sciences from Indiana University (Kelley School) and an MBA from Vanderbilt University (Owen School).